Xiaoyi

Profile

I am a PhD researcher at the University of Leeds with an interdisciplinary academic background in product design, social anthropology and human-computer interaction.

Research interests

My research focuses on women’s participation and sense of belonging in competitive gaming environments. I am interested in how communication, identity, recognition and social interaction shape players’ experiences within competitive game spaces. My research interests include human-computer interaction (HCI), gaming communities, gender and technology, inclusive interaction, and social experiences in digital environments.

Qualifications

• PhD in Mechanical Engineering, University of Leeds (2025–present)
• MSc Social Anthropology, London School of Economics and Political Science
• MA Product Design, University for the Creative Arts, Distinction
• Graduate Diploma in Art & Design, Royal College of Art
• UCA Innovation Prize 2023