Dan Trowsdale

Dan Trowsdale


Dan has over twenty years experience in product design practice and design management with a proven track record of delivering successful products from the initial flash of creativity through to commercial product realisation.

Dan has experience both as an in-house designer and as design consultant.  His work as Design Manager for a UK based company involved the design of products for manufacture in the UK, and China with sales through the retail sector in Europe and the USA. Responsibilities included delivering a continuous supply of new products for the retail sector, brand, graphic and supporting international exhibitions.

Dan has also worked as design advisor to industry through business support networks in the UK such as Business Link and the Design Council.

Dan’s research interests are in enhancing creativity and innovation in designers and non-designers.


  • Programme Manager
  • Prototype Lab Captian

Research interests

Research papers Trowsdale, D. B; McKay, A; Use of a wiki-based e-gallery to motivate learners and deepen learning via peer review and tutor feedback.  Learning & Teaching Conference. University of Leeds 2011Trowsdale, D. B; McKay, A; “Enhancing student learning through peer review in a wiki-based e-gallery”. E&PDE 2011 Engineering and Product Design Education Conference, London City University, 2011.Trowsdale, D. B; McKay, A; Developing multi-disciplinary design thinking and communication skills.  University of Leeds.  Student Education Conference (SEC1) 2012Trowsdale, D. B; McKay, A; Giard, J; Creativity and Innovation: Developing design thinking and communication skills. The 2nd International Conference on Design Creativity (ICDC) Glasgow, 2012.   Giard, J; Trowsdale, D. B; McKay, A; Developing design thinking and visual thinking in non-designers.10th European Academy of Design Conference - Crafting the Future! Gothenburg

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://eps.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Research groups and institutes

  • Institute of Design, Robotics and Optimisation
  • Design sciences