- Course: BSc Computing
- Year of graduation: 2005
- Job title: Head of Technical SEO
- Company: Epiphany
As the Head of Technical SEO (Search Engine Optimisation) my key function is as a problem solver using my broad knowledge gained from my BSc in Computing to research, analyse and solve complex problems relating to website and server technologies, web performance, information architecture and the many facets of Google's ranking algorithms. Although housed within SEO, my role spans most departments from design and UX through to build and testing. I am also responsible for bespoke technical consultancy as well as training, both internal and external.
Best Aspects of my job
Getting into my type of work
There is no common route in to SEO. My colleagues have various degrees including History, English, Maths and Sports Science and many have no degree at all. While a marketing or IT based qualification can help, what really matters is passion, intelligence and tenacity. You need to be able to talk to people, understand their problems and communicate your work and recommendations professionally. You need to be able to work with data, capable of independent research and flexible with solutions.
When I left University in 2005 aged 31 I initially went down the path of teaching ICT. This however was very short-lived when I discovered just how far removed the national curriculum was from my actual degree. In October of 2005 I interviewed for an SEO role at a start-up agency (Epiphany) and in November 2005 became Epiphany's first employee alongside the 2 founders. The 3 of us then started working out what SEO actually was and how to do it well. Over my 14 years at Epiphany I have been through the whole SEO department, from Senior SEO Analyst and Head of SEO before finally settling in to my current role as Head of Technical SEO (Chief Problem Solver).